Do you know that your happy clients, customers and those impacted by your organization may be your best marketing tools?
If you are not putting these stories to work, you may be missing out on potential business, speaking engagements, funding, donations, etc.
Success stories, and the more detailed case studies, are in the top 3 of the most consumed, in demand content, surpassed only by new research and breaking news. Additionally, according to a 2007 survey, “strangers with experience” is the second most trusted source of information, the first being friends, family and acquaintances. The survey also revealed that advertising is the second-last trusted source of information, fairing only slightly better than telemarketing. That in itself is a compelling reason to add stories to your marketing strategy.
Success stories and case studies can be a few paragraphs in length up to 4 pages and they can, in whole or in part, be used in a variety of places:
- sales letters and sales pages
- social media
- grant proposals
- fundraising appeal letters
- annual reports
- press releases
The process is easy–simply provide me with candidates to interview; if there is someone in your organization that knows this candidate, I would love to chat with that person as well.
I take care of scheduling telephone interviews and I approach each interview fully prepared with a tailored set of questions designed to elicit powerful quotes and to ensure a smooth, flowing conversation. I have a flair for getting people to open up to me.
From these interviews, I roll up my sleeves and craft compelling stories.
I deliver the completed stories for your review and incorporate any changes you wish to make. To ensure accuracy and integrity, we will also send the story to the candidates for their review and make any requested edits.
Turnaround time is 7-10 days post interview.
Schedule a chat with me and let’s get your stories working for you.
Storytelling is the most powerful way to put ideas into the world today. ~ Robert McAfee Brown