Wouldn’t you love it if your message reached the folks who most need to hear it?
Imagine your messages being found and read by those who need your help.
Your articles could contain the advice that changes lives, move people to action, and help make the world a better place, one reader at a time.
Your colleagues and others in your field begin to see you as the expert you are and invite to speak at conferences and events.
And, your content could easily be repurposed for other publishing outlets—even paying gigs.
Right now, with what you have on your plate, you may think that’s unrealistic.
You’re looking at your schedule and you’re saying to yourself that there’s no way you can fit in writing into any part of your week. It’s all you can do to work in your business—working ON your business doesn’t seem to be in the cards right now. Or you’re completely honest with yourself and you admit that writing is simply not your thing.
You may have tried creating an editorial calendar. You may even have tried sitting down and putting pen to paper (or fingers to keyboard), which may have been inconsistent at best.
I know how it feels! Working ON our businesses tends to take a back seat to working IN our businesses as solopreneurs. We do our best to serve our clients doing what we love to do. Isn’t that why we went into business in the first place? For me, serving my clients is my number one priority.
If you’re anything like me, you’re not in business simply to make money, although that is an important part of your plan. You are in business to help other beings in some way, whether that is through coaching, counselling, or advocacy.
I want to authentically attract the clients that I’m meant to work with. I want people to connect with my message and my way of being in the world—nothing forced or pretentious. No hype. Just authenticity. How about you?
I used to say that I got into journalism as an excuse to be nosy. I love talking to people and finding out what drives them. I love digging deep into an issue to learn the whys and the hows. If I were to meet you today, chances are I would ask you all sorts of questions—without being too intrusive, of course! Bottom line is that I have a genuine interest in people, places and things. That’s why I created my content champion service.
Content championing is about helping you get your expertise out of your head and into the world and there are many benefits to doing so.
Is the best way to broadcast your message to the world.
Increases your credibility and you as a thought leader.
Ignites targeted traffic to your website.
Increases search engine presence.
Helps you build a targeted email list.
Increases sales and conversions.
There are 7 stages to content development; I can step in at any stage.
The first stage is to plan. This means determining the end goal and the specific target audience. Additionally, we would inventory your current content assets. In other words, what content do you have already that we can draw from and or repurpose?
Print or digital books
Reports or white papers
Mind maps and infographics
Social media posts
There is likely a lot of content already in existence that we can draw from, which is a great starting point. And any piece of content you have can likely be repurposed in multiple ways and distributed via other channels to get more eyeballs on your message.
The second stage is to draft or create the content. When doing this, I will be 100% clear on your WHY and your WHO. Additionally, I would conduct any and all research necessary.
While crafting your content, I would focus on the 3 elements of great content:
Utility: Helps your audience do something that matters to them.
Inspiration: Inspires them to take action in their lives.
Empathy: Focuses on your audience from their vantage point.
“You write to communicate to the hearts and minds of other what’s burning inside you. And we edit to let the fire show through the smoke.” Arthur Plotnik
If you prefer to write the content yourself, you can bring me in at this stage.
Often, there is confusion around the levels of editing. I’ve listed the most common ones below with a brief explanation of each. Of note, they are listed in order with substantive editing being the most time consuming.
Stylistic Editing: Converting passive and static voice to active prose where feasible. Eliminating jargon and improving clarity and flow while preserving writer’s voice. Correcting awkward phrasings and weak constructions, dealing with the issues of non-sentences and fragments and other non-mechanical line-by-line editing.
Copy Editing: Correcting mechanics and manuscript’s logistics: grammar, spelling, syntax, punctuation, formatting and consistency.
Proofreading: Searching for typographical and formatting errors as the final process prior to publishing.
This is the function of all the pre-publishing work around designing, formatting and preparing the content to be well received by your audience.
This step includes adding graphics, creating headings and subheadings—much like you see on this page, adding tags in blog posts, customizing a newsletter template, designing and organizing an ebook or white paper, and generally making the piece appealing to the eye and easy to read.
Where to distribute content is an important step in the planning process. Is it a post for your blog? Do you want to share the piece in discussion groups? Will the content be sent to your newsletter subscribers? Do you wish to submit to LinkedIn articles or Medium.com? Do you want to sell your ebook on Amazon? All those distribution channels can be targeted for each piece of content we generate.
I don’t want to bore you with technical details but this is where we find out how each piece of content is doing. Are there certain types of content that receive more likes and comments, for example? Are people sharing your content? Are you generating more subscriptions? All these metrics can be measured to ascertain what type of content people are anxious to consume.
This is the process of transforming a piece of content into another format to be used for a different purpose or on a different medium. For example, perhaps you have an audio interview that could be turned into screencast video, or a blog post (or series of blog posts) that can be turned into an ebook, or a webinar that can be turned into a multiple-day course.
Alternatively, your written content can be repurposed for industry blogs, or places like the Huffington Post. It’s just a matter of rewriting the content to say the same thing but in a different way.
Repurposing content means that your message will reach a new audience and at the same time will boost your SEO results.
If we do an inventory of your existing content, I’m confident there is great content that can easily be repurposed for multiple audiences.
Content Marketing is truly one of the best ways to get your work out there in the world!
It’s very likely that you are capable of creating content yourself. But, let me ask you, have you done so on a regular basis? Do you have the time or indeed the inclination to create and publish relevant content for your audience or repurpose content you have already written to reach a wider audience? Lastly, are some of your posts published with typos, spelling and grammar errors because of the pitfalls of self-editing?
Who is content championing for?
I’m guessing that if you have read this far you are exactly the person who would benefit from this service.
It’s for busy professionals who are focused on serving clients throughout the day.
It’s for heart-centred entrepreneurs who offer programs and are leading a community and/or a movement.
It’s for people who don’t like writing.
It’s for business owners who understand that what they write must be reviewed by fresh eyes so they are assured they are effectively communicating their messages.
It’s for entrepreneurs who know the value of content marketing.
It’s for service professionals who can see the potential of repurposing content they have already created.
Are you ready to get your message and expertise out of your head and into the world? Schedule a complimentary chat with me to discover how we can make that happen.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” ~ Margaret Mead