• Phone Number705-259-0393
  • Emailcarole@allwritesource.com

Writer and editor

Editorial Services & Independent Publishing Expertise

Carole Audet

Content Strategist
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  • Case Studies

Case Studies

Your happy clients or customers—anyone impacted by what you do—have great stories to tell.

If you are not putting these stories to work, you are not making use of one of your best marketing tools and you may be missing out on potential business, speaking engagements, funding, donations, etc.

Success stories, and the more detailed case studies, are in the top 3 of the most consumed, in demand content, surpassed only by new research and breaking news. Additionally, according to a 2007 survey, “strangers with experience” is the second most trusted source of information, the first being friends, family and acquaintances. The survey also revealed that advertising is the second-last trusted source of information, fairing only slightly better than telemarketing. That in itself is a compelling reason to add stories to your marketing strategy.

Success stories and case studies can be a few paragraphs in length up to four pages and they can, in whole or in part, be used in a variety of places. Here is a list of a few ways case studies can be used effectively:

  • websites
  • newsletters
  • sales letters and sales pages
  • emails
  • social media
  • grant proposals
  • fundraising appeal letters
  • annual reports
  • press releases

The process is easy–simply provide me with candidates to interview; if there is someone in your organization that knows this candidate, I would love to chat with that person as well.

I take care of scheduling telephone interviews and I approach each interview fully prepared with a tailored set of questions designed to elicit powerful quotes and to ensure a smooth, flowing conversation. My natural curiosity makes me a perfect fit for talking with interesting people and I have a flair for getting them to open up to me.

From these interviews, I roll up my sleeves and craft compelling stories.

I deliver the completed stories for your review and incorporate any changes you wish to make. To ensure accuracy and integrity, we will also send the stories to the candidates for their review and make any requested edits.

Turnaround time is 7-10 days post interview.

Schedule a chat. I’d love to get your stories working for you!

Storytelling is the most powerful way to put ideas into the world today. ~ Robert McAfee Brown

All about publishing…

Kind words...

Leanna Haakons

"Carole has been my first-timer tutor on all things writing, publishing, editing and book marketing."
Writer and editor
2018-01-20T15:47:13-05:00
"Carole has been my first-timer tutor on all things writing, publishing, editing and book marketing."
http://www.allwritesource.com/testimonials/leanna-haakons/

Cori Ellingson

"Carole's editing created a flow and took care of repeats in information that took away from the message."
Writer and editor
2018-01-20T15:44:36-05:00
"Carole's editing created a flow and took care of repeats in information that took away from the message."
http://www.allwritesource.com/testimonials/cori-ellingson/

Karen Burton

"Project after project, Carole delivers quality edited material for publication."
Writer and editor
2018-01-20T15:43:20-05:00
"Project after project, Carole delivers quality edited material for publication."
http://www.allwritesource.com/testimonials/karen-burton/

Rob Schlyecher

"What I really love is how you have identified and refined the areas where I really had trouble articulating my...
Writer and editor
2015-10-28T18:18:08-04:00
"What I really love is how you have identified and refined the areas where I really had trouble articulating my point. Great stuff."
http://www.allwritesource.com/testimonials/rob-schlyecher-2/

Ingrid Koivukangas

"Whether it’s fiction or non-fiction books, magazines, blogposts or website copy, Carole’s eye for detail is extraordinary!"
Writer and editor
2014-11-23T11:20:34-05:00
"Whether it’s fiction or non-fiction books, magazines, blogposts or website copy, Carole’s eye for detail is extraordinary!"
http://www.allwritesource.com/testimonials/ingrid-koivukangas/

Mal Duane

"Carole was able to seamlessly incorporate the new content into my irresistible free offer and she even caught and fixed...
Writer and editor
2014-11-23T11:18:12-05:00
"Carole was able to seamlessly incorporate the new content into my irresistible free offer and she even caught and fixed errors that were missed in the original document. Carole’s work is thorough and she’s a pleasure to work with."
http://www.allwritesource.com/testimonials/mal-duane/

David Berner

"She’s eagle-eyed, persistent and mindful of the curve in the road. Add supportive, fun and truly determined to steer you...
Writer and editor
2014-06-04T11:35:20-04:00
"She’s eagle-eyed, persistent and mindful of the curve in the road. Add supportive, fun and truly determined to steer you to your best effort... You’ve got someone special, someone indispensable."
http://www.allwritesource.com/testimonials/david-berner-2/

Ann Henning

"Carole–you are wonderful and I don’t know what I would do if I hadn’t been lucky enough to find you....
Writer and editor
2014-04-15T09:26:18-04:00
"Carole–you are wonderful and I don’t know what I would do if I hadn’t been lucky enough to find you. The newsletter is absolutely great!"
http://www.allwritesource.com/testimonials/ann-henning/

Candace Plattor

"Carole is an excellent writer and she has many useful ideas and strategies to offer me."
Writer and editor
2014-04-15T09:24:36-04:00
"Carole is an excellent writer and she has many useful ideas and strategies to offer me."
http://www.allwritesource.com/testimonials/candace-plattor/

Dr. Kathleen Reay

"Carole’s expertise, professionalism, energy, creativity, conceptual thinking, dependability, conscientiousness, and outstanding organizational and time-management skills are invaluable."
Writer and editor
2014-04-15T09:23:17-04:00
"Carole’s expertise, professionalism, energy, creativity, conceptual thinking, dependability, conscientiousness, and outstanding organizational and time-management skills are invaluable."
http://www.allwritesource.com/testimonials/dr-kathleen-reay/
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